Radio Advert Report
Commercial radio focuses on generating profit; there are many ways commercial radio look to gain money; the main source of income is from advertising. For example, selling news casts. Additional ways that commercial radio makes money include user involvement - such as Capital FM hosting special events such as their 'Summertime Ball', and competitions - which lead back to the radio station's profit. In this assignment I will be analysing a radio advertisement that was produced by Barnardo’s, and released in 2015. This radio advert is trying to convey the message of how child abuse occurs behind closed doors, and that anyone can be a victim, regardless of social class, ethnicity and gender. It also shows that abusers will cover their tracks by making up seemingly legitimate stories to explain how the victim obtained their injuries. The style of my chosen advertisement is one of shock. The reason it falls under this category is because it speaks about a topic tha