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Showing posts from February, 2019

Analytical Approaches to Film

Film Genres - Action - usually fast-paced and adrenaline pumping, films of this genre are known for their explosive and activity-filled scenes Romantic Comedy - films of this genre are known for their feel-good contact, well-lit scenes and humour based on believable circumstances ---------------------------------------------------------------------------------------------------------------------------------- It is possible to determine a film's genre based on its tone and content. Similarly, use of props, costume and lighting can be used to set scenes appropriate for the genre. For example, a romantic comedy may use brighter colours and lots of natural lighting, whereas horror films are more likely to use darker colours and dimmer lights to create a suspenseful, moody scene. Colour is important in films as they have varying connotations, and can be used to send messages to the viewer. For example, in the 1975 American thriller "Jaws" uses the colour yellow wheneve

Marketing of Music Videos: Lady Gaga vs. Adele / Artists' Change in Musical Direction

Lady Gaga brands herself as an edgier artist through her usage of makeup. In the given photo, her face is pale and her eyes are accentuated by heavy eyeliner. Acting as a complete contrast, Adele puts herself forward with a slightly more raw look. Her makeup is never heavy and her hair, in the given image, falls in healthy curls. This mirrors her music, which always feels very honest and real. Artists and their change in musical direction: Taylor Swift - country to pop Katy Perry - christian to pop Snoop Dogg - rap to reggae, then back to rap Tinashe - pop to RnB Nelly Furtado - pop to hip-hop Lil Wayne - rap, to rock, then back to rap