Marketing of Music Videos: Lady Gaga vs. Adele / Artists' Change in Musical Direction

Lady Gaga brands herself as an edgier artist through her usage of makeup. In the given photo, her face is pale and her eyes are accentuated by heavy eyeliner. Acting as a complete contrast, Adele puts herself forward with a slightly more raw look. Her makeup is never heavy and her hair, in the given image, falls in healthy curls. This mirrors her music, which always feels very honest and real.


Artists and their change in musical direction:

Taylor Swift - country to pop
Katy Perry - christian to pop
Snoop Dogg - rap to reggae, then back to rap
Tinashe - pop to RnB
Nelly Furtado - pop to hip-hop
Lil Wayne - rap, to rock, then back to rap

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