Abigail's Media Blog

When I received the result back from my questionnaire, I discovered that it had been answered by more females than male, which makes me wonder whether women would be more inclined to purchase my finished product. There was a fifty-fifty split between the people who bought and didn't buy film magazines regularly, but I wasn't surprised by this as film magazines only typically appeal to film fanatics. While there are many people who enjoy watching them, not everyone is as interested in the details that go into making films, and so the market for these products is very specific and niche. Three quarters of the people who had filled out my questionnaire favoured the name "Spotlight" above the two other options. Because of this large response, I decided to use this name as it not only seems to be the most eye catching, but it generated a lot of appeal. Appeal is key as, if people aren't drawn to my magazine, they won't be willing to spend their money on it. I wasn...

This is a sample article to demonstrate the type of content that will appear in my action film magazine titled 'Spotlight'. - The Hunger Games film franchise broke box office records and made large amounts of money across the globe. Three years later, it is still one of the most popular franchises in the world. The four-film adaptation of Suzanne Collins' trilogy has made just under three billion dollars in total, with the highest ranking instalment being Catching Fire. Released in late 2013, the film follows Katniss Everdeen - portrayed by Jennifer Lawrence - as she embarks on a tour of the districts of Panem succeeding her victory in the 74th Hunger Games with her district partner, Peeta Mellark (Josh Hutcherson). It is during this tour that we discover the extent of Katniss' effect on the rest of the country, and she starts to work out the fact that an uprising is brewing. Shortly after the conclusion of her expedition, the series' famous protagonist discov...

My film magazine will aim to cater for the interests of those who enjoy the action genre. It will deliver behind the scenes gossip from the sets of modern films, feature interviews from upcoming and current stars and include detailed reviews. Alongside this, my magazine will offer some 'throwback' content. It will look at films that were released a few years ago that were very popular - subsequently drawing in a new audience of readers. Once my magazine has been publishing for a few months or more, I will rely upon a loyal fanbase as oppose to those who are only buying my magazine as it features a film that they are particularly interested in. This means that the readers will be able to gain a knowledge on films that perhaps they haven't heard of before. Once a loyal audience has developed, people will be more inclined to frequently purchase my magazine, even if they have never heard of the featured content. My target audience is the young adult demographic; in particular t...

First and foremost, there are three main rules when it comes to radio advertisement. They must inform the audience of what the product is, persuade them to buy it, and then successfully sell it. In radio, dialogue is far more important than in television. This is because the listeners have no visual hints or aids to allow them to have a deeper understanding of what is going on. Radio advertisements must rely upon sound effects to create a scene, and must be informative in order to convey their message. Additionally, they need to be memorably and should intrigue the listeners. Emotive language is a good way of doing this as it aims to evoke feelings within the audience. By doing this, advertisers will be more successful as they will draw the listeners in and make them want to continue listening to the advert.

“Commercial radio derives its operating budget from selling advertising.” [ McDonald, Heather (2018). Commercial vs Non-Commercial Radio. Available: https://www.thebalancecareers.com/commercial-radio-versus-non-commercial-radio-2460809 .] This is, perhaps, one of the things that make it so important: in order to be successful they must be able to sell things. One of the main purposes of commercial radio is to make money in order to be able to keep the station online. They do this by featuring adverts that are tailored to match the demographic that the radio station itself targets. For example, a commercial station that plays modern music from the charts will feature adverts aimed towards young adults, whereas a station that solely has guest speakers discussing the latest news – such as LBC – is less likely to market towards this target audience. Stations that do this can create a small but loyal fan base that will listen to the station frequently and hear the adverts they featur...

Regulatory bodies are legal bodies that ensure that adverts being broadcast are suitable and appropriate. They are able to find content that is deemed inappropriate, sends out a bad message, or is too explicit for a wide audience, and prevents them from reaching the airwaves. Some of the things that these regulatory bodies check for include the use of children, tone, ethics and profane language. When I create my own commercial radio advert, I shall ensure that my content won't offend anybody. I will bear in mind the fact that throughout the day my advert could be heard by younger or more vulnerable listeners. Due to this, I shall make sure that the advert is suitable for the general public.