What Makes an Effective Radio Advert

First and foremost, there are three main rules when it comes to radio advertisement. They must inform the audience of what the product is, persuade them to buy it, and then successfully sell it. In radio, dialogue is far more important than in television. This is because the listeners have no visual hints or aids to allow them to have a deeper understanding of what is going on. Radio advertisements must rely upon sound effects to create a scene, and must be informative in order to convey their message. Additionally, they need to be memorably and should intrigue the listeners. Emotive language is a good way of doing this as it aims to evoke feelings within the audience. By doing this, advertisers will be more successful as they will draw the listeners in and make them want to continue listening to the advert.

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