Abigail's Media Blog

Commercial radio focuses on generating profit; there are many ways commercial radio look to gain money; the main source of income is from advertising. For example, selling news casts. Additional ways that commercial radio makes money include user involvement - such as Capital FM hosting special events such as their 'Summertime Ball', and competitions - which lead back to the radio station's profit. In this assignment I will be analysing a radio advertisement that was produced by Barnardo’s, and released in 2015. This radio advert is trying to convey the message of how child abuse occurs behind closed doors, and that anyone can be a victim, regardless of social class, ethnicity and gender. It also shows that abusers will cover their tracks by making up seemingly legitimate stories to explain how the victim obtained their injuries. The style of my chosen advertisement is one of shock. The reason it falls under this category is because it speaks about...

Purpose - My magazine, Spotlight, aims to feature only the highest quality content to keep my readers engaged by - and loyal to - my product. It's purpose is to provide entertainment to film fanatics while delivering informative content in order to maintain a balance. My magazine covers action films as, not only am I familiar with the genre, but according to both my questionnaire and further secondary research it's very popular.                                                                                                                                                                   ...

When I received the result back from my questionnaire, I discovered that it had been answered by more females than male, which makes me wonder whether women would be more inclined to purchase my finished product. There was a fifty-fifty split between the people who bought and didn't buy film magazines regularly, but I wasn't surprised by this as film magazines only typically appeal to film fanatics. While there are many people who enjoy watching them, not everyone is as interested in the details that go into making films, and so the market for these products is very specific and niche. Three quarters of the people who had filled out my questionnaire favoured the name "Spotlight" above the two other options. Because of this large response, I decided to use this name as it not only seems to be the most eye catching, but it generated a lot of appeal. Appeal is key as, if people aren't drawn to my magazine, they won't be willing to spend their money on it. I wasn...

This is a sample article to demonstrate the type of content that will appear in my action film magazine titled 'Spotlight'. - The Hunger Games film franchise broke box office records and made large amounts of money across the globe. Three years later, it is still one of the most popular franchises in the world. The four-film adaptation of Suzanne Collins' trilogy has made just under three billion dollars in total, with the highest ranking instalment being Catching Fire. Released in late 2013, the film follows Katniss Everdeen - portrayed by Jennifer Lawrence - as she embarks on a tour of the districts of Panem succeeding her victory in the 74th Hunger Games with her district partner, Peeta Mellark (Josh Hutcherson). It is during this tour that we discover the extent of Katniss' effect on the rest of the country, and she starts to work out the fact that an uprising is brewing. Shortly after the conclusion of her expedition, the series' famous protagonist discov...

My film magazine will aim to cater for the interests of those who enjoy the action genre. It will deliver behind the scenes gossip from the sets of modern films, feature interviews from upcoming and current stars and include detailed reviews. Alongside this, my magazine will offer some 'throwback' content. It will look at films that were released a few years ago that were very popular - subsequently drawing in a new audience of readers. Once my magazine has been publishing for a few months or more, I will rely upon a loyal fanbase as oppose to those who are only buying my magazine as it features a film that they are particularly interested in. This means that the readers will be able to gain a knowledge on films that perhaps they haven't heard of before. Once a loyal audience has developed, people will be more inclined to frequently purchase my magazine, even if they have never heard of the featured content. My target audience is the young adult demographic; in particular t...

First and foremost, there are three main rules when it comes to radio advertisement. They must inform the audience of what the product is, persuade them to buy it, and then successfully sell it. In radio, dialogue is far more important than in television. This is because the listeners have no visual hints or aids to allow them to have a deeper understanding of what is going on. Radio advertisements must rely upon sound effects to create a scene, and must be informative in order to convey their message. Additionally, they need to be memorably and should intrigue the listeners. Emotive language is a good way of doing this as it aims to evoke feelings within the audience. By doing this, advertisers will be more successful as they will draw the listeners in and make them want to continue listening to the advert.

“Commercial radio derives its operating budget from selling advertising.” [ McDonald, Heather (2018). Commercial vs Non-Commercial Radio. Available: https://www.thebalancecareers.com/commercial-radio-versus-non-commercial-radio-2460809 .] This is, perhaps, one of the things that make it so important: in order to be successful they must be able to sell things. One of the main purposes of commercial radio is to make money in order to be able to keep the station online. They do this by featuring adverts that are tailored to match the demographic that the radio station itself targets. For example, a commercial station that plays modern music from the charts will feature adverts aimed towards young adults, whereas a station that solely has guest speakers discussing the latest news – such as LBC – is less likely to market towards this target audience. Stations that do this can create a small but loyal fan base that will listen to the station frequently and hear the adverts they featur...

Regulatory bodies are legal bodies that ensure that adverts being broadcast are suitable and appropriate. They are able to find content that is deemed inappropriate, sends out a bad message, or is too explicit for a wide audience, and prevents them from reaching the airwaves. Some of the things that these regulatory bodies check for include the use of children, tone, ethics and profane language. When I create my own commercial radio advert, I shall ensure that my content won't offend anybody. I will bear in mind the fact that throughout the day my advert could be heard by younger or more vulnerable listeners. Due to this, I shall make sure that the advert is suitable for the general public.

Abigail Cooper-Beirne Film Magazine Questionnaire Name: Gender: - Male - Female - Other Do you buy film magazines?: - Yes - No Which name is the most ideal for a film magazine?: - Limelight - Spotlight - Clapperboard Highlights What genre of film would you be most interested in seeing in a film magazine?: - Action - Rom-Com - Science Fiction - Indie - Horror - Drama - Documentaries What content would you prefer to see?: - Interviews - Posters - Reviews - Competitions How old are you?: - 10-15 - 16-19 - 20-30 - 31+ Would price affect the likelihood that you'd purchase a film magazine?: - Yes - No How much would you be willing to pay for a film magazine?: - £1.50 - £2.50 - £3.50 - £4.99

The cover of film magazines tend to be a little busier than those of magazines from any other genre. Perhaps this is because they aim to highlight the explosive nature of hit new action films or due to the excitement of a cinematic masterpiece. They usually feature a leading character from the newest releases in front of an interesting background - often some sort of explosion. By featuring a celebrity in character on the cover page, fans are more likely to purchase the product, thus making it more successful. The name of magazines usually falls behind the head of whoever is on the cover as it is often the celebrity, not the actual magazine itself, that sells the product. Text on the cover must stand out so as to allow readers to know what content can be found inside, but shouldn't take away from the cover image. Colour schemes play a key part in this as they ensure that the magazine has a polished and professional finish. Cover pages also tend to use lots of positive adjectives an...

All About Me                                                                                                                                 12/9/18 My name is Abigail Jane Cooper-Beirne, and I was born on the 14th of November in the year 2001. I would say that I'm a rather creative person above all else; I enjoy music and writing, as well as the occasional poorly-drawn sketch here and there. I have attempted to write several novels, though I have never managed to make it to the end of them as I tend to find myself either losing confidence in the plot or becoming distracted by other projects. I do, however, write poetry and self-publish them of the story-sharing plat...